The "Floral Mother's Day Greeting Card" is a design that creatively combines color, illustration, and typography in order to commemorate Mother's Day in a stylish and memorable way. It is a fitting tribute to the love and devotion that mothers show; in fact, it adopts the very spirit of such an occasion.

Color Scheme

Soft Pastels: An overwhelming use of soft pastel colors gives the design a soft and comforting feel.  Soft pastels are comforting because they are often associated with warmth, comfort, care, and tenderness - all sentiments that are fitting for a day that celebrates mothers.

White and Cream Background: The white and cream paper creates a clean, neutral background simultaneously provides a serene and pure space in conjunction to the soft pastel colors and illustrations.  By utilizing white and cream, the colors emerge as the focal points.

Reds and Greens: The reds of the child's shirt and the greens of the mother's dress properly create a vibrancy that is often associated with nature and life.  The reds and greens connote growth, vitality, and life in the flora of the design.

Graphic Elements

Frame in the Shape of a Heart: The heart-shaped frame which encircles the mother and child illustration is a symbol of love that is recognized world-wide.  It immediately centers attention to the center image, while also conveying a romantic or affectionate tone to the card.

Illustration of a Mother and Child: The mother and child illustration at the center of the card is an image with emotional power and directly references the purpose of Mother's Day. It embodies the maternal relationship, and celebrates joy in motherhood.

Floral/Botanical Motifs: The florals ornamenting the card such as the roses and butterflies, contribute to a natural or organic feel to the design, and imply beauty, growth and a nurturing quality related to a mother's love.

Ribbon Banner: The phrase "HAPPY MOTHER'S DAY" set on a ribbon banner design, provides a classic or festive element to the greeting.  Furthermore, as the banner is placed below the heart frame, it conserves balance in the overall composition, and guides the viewer's attention down to the personal statement.