The "Bouquet BFF Friendship Card" adopts a bold, happy design, with a strong theme around best friends. The visual elements of this card convey happiness, warmth and the idea of enduring friendship, which are all key components of a best friend's bond. The various elements of the card, both visual and textual, come together to create a meaningful and appealing card!
Bright Colors/Warm Colors: The card employs/is decorated with bright and warm colors (yellows, reds and greens) which all indicate happiness, energy and growth. Each aspect of the vibrant color palette mirrors warm joyful vibes and friendships.
Light blue accents: Light blue accents, added into the background and the text boxes, in a way that helps contrast with the warm colors, but it also creates a little calmness within the bright and conflict, which adds balance to the aesthetic break from all the color. The light blue text boxes also create contrast so that the message can be read easily among the bright colors.
Natural Colors: The natural colors within the photograph of the two women holding sunflowers add an authentic and organic look and feel to the card. Color in the photograph blends well with the color scheme of the card and round out a completed cohesive look.
Sunflowers: The sunflowers featured in the photograph and the illustrated elements on the card symbolize happiness, loyalty, and longevity, which are all important characteristics of good friendship. The sunflowers also introduce a sense of nature and freshness into the design.
Illustrated Leaves: The illustrated leaves in the background and along the sides of the card frame the central image and serve as decoration to the card. These elements also move the eye and create flow, inviting the viewer to see the card as a whole.
Text Layout: The text consists of hierarchical placement. "GIRLFRIENDS", in large letters, is prominently displayed on the top, making it obvious what the theme of the card is. The phrases "Through Thick and Thin" and "Forever Friends" are shown underneath the image and acts to reinforce the theme of lasting friendship.
Photograph Placement: The central photograph of the two women is the focus of the card. Their joy and happiness, paired with the sunflower field behind them creates a fun and uplifting image that conveys friendship.
Background Design: The background features an understated layered design of leaves and abstract shapes which adds depth and interest but does not overpower the other elements. This design also gives the effect of a textured look. This design choice creates a textured look that enhances the overall aesthetic.